A street back from Bulcock Beach, you will find the perfect balance of beauty and relaxation.
Continually innovating their services list to match the demanding trends emerging in the beauty field, Blend Hair and Spa strive to do things differently.
With more than three decades in business under her belt, Jeanette Marshall is a wealth of knowledge when it comes to successful marketing, finding your niche and standing out from the crowd.
Jeanette and Sarah Lord are the owners of Blend Hair and Spa which is tucked away from the hustle and bustle of the Bulcock Beach esplanade in the Rumba Beach Resort.
While you might argue that having no street frontage could be counter-productive, the numbers do not lie.
Since Jeanette and business partner Sarah relocated from a high visibility location at Currimundi Marketplace to the Rumba Beach Resort two years ago, they have seen a 20% increase in the number of regular clients.
Jeanette believes that this is due to a number of factors.
They are now within walking distance of no less than 14 resorts and Blend is being actively promoted in the majority of those because they offer a holistic hair and beauty service.
People can go to one place to have their hair cut and styled, their nails done, receive an indulgent hot stone massage, have their makeup done and have access to a highly qualified skin specialist who can offer treatments as varied as cryogenics and non-surgical face lifts.
In doing so, Jeanette and Sarah have created a personable experience for their clients and continue to evolve as a comprehensive solution for hair and beauty.
Jeanette says that having all of these services in one location, without exorbitant spa prices, makes them unique in Caloundra and a highly attractive option for those seeking beauty and relaxation.
“Clients are making the most of their visits to our one stop shop, where they can get all their treatments done in the one place,” Jeanette says.
“The experience of our clients is more relaxing and positive which translates to client retention because they know they can get what they want done without jumping from one appointment to another.”
Finding innovative ways to create a point of difference has been an ongoing journey for Jeanette, who ran a salon in Parramatta, New South Wales from 1990 to 2013 before moving to the Sunshine Coast.
“The first five years of my business is similar to what I am now experiencing on the Sunshine Coast,” Jeanette says.
“People operated on word of mouth and they put a lot of faith in referrals which translates to loyal customers.”
When nail bars were becoming more prominent and spas were popping up in big hotels, Jeanette decided to specialise and found an affinity for skin.
“More people have problems with their skin than anything else, so I wanted to learn more about this stuff from the biology of it to what chemicals are used in beauty products and how to treat a range of things to make them feel and look better - and I fell in love with it,” she says.
With a clear passion for skin health, Jeanette’s aspirations led her to complete over 100 hours of training at the International Dermal Institute in Sydney, while working full time in a salon, to become a qualified skin specialist.
Staying ahead of trends in the beauty industry and competing in the world of digital marketing has been an ongoing process, but Jeanette credits her success to asking her clients what they want out of their salon visits and using their advice to grow the business.
“All of a sudden, everybody became experts on the scene, so establishing credibility was essential,” she says.
“With the ability to look up anything on the internet, savvy customers began to expect you to prove to them why they should choose you and why they should be spending their money with you.
“I would have to constantly reaffirm my qualifications and customers would start to relax.”
Sarah, who is a senior stylist with over 10 years’ experience made the move to the Sunshine Coast from Tasmania three years ago and ventured into a partnership with Jeanette.
“The best thing for me is the clients that I get to meet, the regular ones as well as the holiday makers. I love getting to spend time with people and making them feel good about themselves.” Sarah says.
This young and talented hairdresser says that the bond between her and her business partner is so strong, they are often mistaken for a mother-daughter business.
“We are like a family and that’s what I love. We have created a friendly environment where people from all walks of life can come in and be pampered with natural products.”
For more information visit www.blendhairandspa.com.au