• Caloundra puts the shine in Sunshine Coast this summer

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    January 25, 2018

    Image credit: Anita Ski Photography

    A stellar combination of spectacular weather, hard work and consistent effort has created exceptional trade in January for Caloundra and Kawana tourism operators. Since the 23rd December it’s been a top season for local accommodation, hospitality, activity and attraction operators according to reports flowing into Caloundra Tourism, part of the Caloundra Chamber of Commerce.  And, there’s a lot of bookings ahead for the Australia Day long weekend.

    Several hotels and resorts have reported higher occupancy for January than previous years as well as an increased average daily rate. The month of December was good but not great with relatively quiet trade until the weekend immediately before Christmas when visitors arrived en masse.   January has been the surprise month with good holiday volumes lasting longer than in previous years.

    Some accommodation operators have been constantly adjusting their rates and length of stay to respond to supply and demand factors.  The result reportedly has been better yield this month than in previous years. 

    At this time of the year, families are clearly the most dominant visitor type. For many this is their annual pilgrimage to the coast but amongst the total there’s a growing number of first timers and interstate visitors. These visitors have a keen interest in exploring what’s on offer and they leave behind valuable dollars in businesses beyond just accommodation.

     Ken Jeffreys, owner of Caloundra Jetski and Chair of Caloundra Tourism, noted that Caloundra has made on holiday makers, some of whom are first time visitors to Caloundra. “Many visitors were saying they regularly holiday on the Sunshine Coast, however have switched to Caloundra this year to try it out. All were surprised by how much Caloundra had to offer’ he said.

    It’s a boost to the local economy which relies heavily on the festive & summer peak season for good income. Caloundra Chamber of Commerce President Mike Shadforth said that it’s a super start to the year for many businesses.  “The buzz of activities throughout the summer holidays in Caloundra have also been a drawcard, including the New Year’s Eve celebration at Kings Beach, special events at attractions and the Twilight Markets Caloundra which finish their Friday run on Australia Day ” he said.

    The upcoming Australia Day long weekend is expected to create a further lift for the end of January.  Rumba Beach Resort is reporting full capacity for the weekend with a big social group visiting from Toowoomba.  The Queensland Oztag Junior Championships are on at the Sunshine Coast Stadium with teams and supporters camped locally for a few nights.
    Sacha Palmer, Digital Marketing & Communications Co-ordinator