• Importance of the Customer Experience

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    March 28, 2019
    A few words from Michael Shadforth 
    Customers today have more choices and options available to them than ever before. 

    Where once it was relatively easy to provide a unique product or service in your surrounding area, you now have competition constantly at your heels from businesses with new and different approaches.  

    With the ubiquity of online retailers with international products, express shipping and After Pay available through the ever-convenient world of online shopping – the customer experience has never been more important. 

    Today’s increasingly savvy consumer has a heightened expectation of your product, your service and your business that must be catered to if you are to succeed.

    With the soon to open expansion of the Sunshine Plaza at Maroochydore including 114 additional retailers, it is vital that existing Sunshine Coast businesses are at the top of their game to rival this new competition.     

    This is why the Caloundra Chamber are so excited bring 2018 Keynote Speaker of the year, renowned thought leader on the customer experience and consumer futurist Amanda Stevens to our Better Business Breakfast this Friday 29 March.  

    Amanda combines current consumer insights with fascinating research into buying behaviour to deliver powerful strategies for organisations and business owners to connect with their customers.

    Stay ahead of the game in 2019 by delving into and decoding the science behind your customer's decisions, remain competitive today by transforming your customers into brand advocates and prepare yourself for the next frontier in brand disruption. 
    Mitch, Digital Marketing & Communications Coordinator