• Caloundra Music Festival Vital for our Region

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    March 07, 2019
    While financial specifics currently dominate the argument surrounding the efficacy of the Caloundra Music Festival, it is important to note the vital role this community event plays in the broader economy of Caloundra and the Sunshine Coast. 

    An additional $4 million was injected into the Caloundra and Sunshine Coast community in 2018, via the incredibly popular, family friendly Caloundra Music Festival which brings an array of local and international acts to the region each year. 

    With over 33,000 attendees entering the festival across the four-day event, over 1,000 of which were from across the country and 6,000 within Queensland, the events growing popularity is self-evident. 
    As such, the support and demand for this festival is clear. 

    Research has also indicated that for every dollar spent on this festival $20 dollars is returned in greater community benefits which is a fantastic result for the area. 

    Caloundra Chamber of Commerce President Michael Shadforth said the festival was a vital community event. 

    “Our residents love coming together in substantial numbers to be part of this festival. It really has become part of the DNA of our town now,” Mr Shadforth said. 

    “It’s great that patrons can move in and out of the gate and frequent surrounding local business. 

    “The CMF is also a stepping stone for many of our local artists to develop into professional and touring acts from very young ages, more so than I’ve seen in other regions.  

    “This is reflected by the number of Sunshine Coast awardees at the Queensland Music Awards which showcase our young and emerging industry.   

    “In festival terms, it fits into our landscape beautifully. It is family friendly and a child safe festival - a massive badge of honour.  

    “That branding is important for Caloundra especially with so many young families moving to the Sunshine Coast.”

    Recently, the Caloundra Chamber of Commerce held the biannual Tourism Pow-Wow where over 50 businesses gather to share vital news across the industry and featured Deputy Mayor Tim Dwyer, Cr Jason O’Pray, Federal Member for Fisher Andrew Wallace and Visit Sunshine Coast’s Kylee Daniels. 
    The overwhelming sentiment from these speakers was the enormous value of the tourism and events sector on the Sunshine Coast and Caloundra economy more specifically. 

    Cr Jason O’Pray made it resoundingly clear when he told the crowd that no matter who you are or what field you are in, you are in some way or another directly impacted by tourism in Caloundra. 

    This actuality reveals numerous and significant elements for our region and indirectly cements the importance of events such as the Caloundra Music Festival which is one of very few major events held in Caloundra.  

    The Chamber believes that the Music Festival has laid a foundation for events on the Sunshine Coast and are thrilled that the event has the opportunity to continue building on past successes. 
    Mitch, Digital Marketing & Communications Coordinator