Regional Development Australia will be leading this workshop which will break down the process of conversion tracking and understanding where your leads are coming from.
You'll also learn to optimise your campaigns for better return on your ad spend, and there'll be a walk-through of website integration of your conversion tracking code, to make sure you are capturing the right data. Key outcomes:
- Needs of the moment - understanding how to reach customers
- Breakdown of how Google data works - Ads & Analytics
- Website integration for Google Ads explained
- Setting up conversions for real-time leads and sales
- Setting goals - turning the data into revenue
Workshop facilitator Katrina Puranik is a digital entrepreneur and educator, holding a Masters degree in Computing (Web Technologies), along with Google Adwords Specialist certifications.
She is the director of a digital marketing firm Ranking Australia, which she has built from the ground up. Katrina assists businesses in a range of different industries, including trades, technical, legal, retail, beauty, education and finance, to explore digital innovation within their business models.
She has a passion to share her knowledge and experience of digital technologies, along with a strong desire to see others succeed in their pursuits.
Register here: bit.ly/2IK0byW